Don’t be unique.
Be uniquely relevant.

If you are unique, people will remember you. But if you are uniquely relevant, people will buy from you. This is a very important distinction. Because our job is not to make you famous, it’s to improve your business. Our expertise is targeted Sales Advisory & Sales Transformation Programs driving outcome based transformation processes highlighting your unique relevance to your customers.

Our results are not good. They are great.

Your goal is our goal

Our modest goal is for your organization to become world champions in Outcome Based Selling, so that you can create the greatest possible business outcomes for your customers.

Take control of your future

We specialize in working with technology driven companies, where digital- and consumption-based XaaS business models is the point of departure for insight-driven business future.

to greater performance

Our approach, methodologies and models are based on years of experience of sales transformation in the tech and services industry, complemented by continuous development of programs and trainings, based on scientific research and best practices.

What you gain

  • Proven track record of Outcome Based Selling programs, tools and language that gives your organization and your clients a common language to understand and transform their business successfully together ​

  • A mindset, methodology and toolbox to create business outcomes for your customers, partners and your desired business outcomes – In a partnership driven approach

400+ Outcome Based Selling programs delivered to 12.000+ people across the world in 11 languages​

"Fast fail is the most solid way to success"

We don’t work for you.
We work with you.

This is important. Respect and honesty are key to a successful relation. That’s why we need you to tell us everything there is to know about your business, your goals, your strategy, your employees and your customers. Because only then we can honestly, brutally some might say, pinpoint the challenges you need to overcome to drive the necessary transformation by training and developing your customer facing people to fulfill your company’s future potential in the business landscape ahead.

They are honest and provocative. In a productive way. Because they forced us to realise the need for new ways to go to the market, and at the same time provided us with hands on tools, that our people soon learned to use effectively in the sales process.
Kirsten van Leeuwen
Sales Manager, DanofficeIT

Don’t just listen to Kirsten. Listen to our other clients

Outcome based transformation.
Don’t predict your future. Create it.

We are specialists in outcome based transformation. Our method is outcome based selling. A claim we know to be true, because we have all been deeply involved in transformations, both in our corporate careers and as independent consultants. We offer in-depth knowledge about best practices and pitfalls, combined with research and hands-on tools, to help you transform your people and business resulting in an improved business outcome. It’s all bout being able to impact your future instead of just waiting for it to happen.

Why Transform your business?

Why transform

"We are not telling you it’s going to be easy. We are telling you it’s going to be worth it!"

When the world economy is transforming, it’s equally necessary for your company to transform to stay relevant to your customers. But transformation is not a quick-fix. It’s a process that starts with you and requires commitment from top to bottom. It takes energy and continuous dedication. Not to mention willingness to change. If you are ready to transform, we are ready to help you transform.

Keep transforming - it's worth it!

It’s easier said than done. We know. But it’s necessary to succeed. Because outcome based transformation is an ongoing process. Customer needs evolve and change over time. Budgets vary in size. And in general, the world changes more rapidly than ever before.

To keep up with all these challenges, we offer various Outcome Based enablement programs for management and the entire customer engaging organization, covering everything from sales training and sales coaching to customer communication and governance.

It’s all about your people. About where they are in their careers. About their motivation and how to develop them as employees. To back up our claim in the headline, and since most people need ongoing input, we will be available for up to six months after the end of the program.

Not because we are nice, but because it’s good for business.

Yours as well as ours.

New technologies mean new opportunities. Are you ready to grasp them?

New digital technologies have the potential to disrupt your business or even open entirely new opportunities. You have to be ready to grasp these opportunities when they occur. But navigating new digital technologies and figuring out where to play and how to win, requires a new approach to business and people development.

Luckily this is an expertise of ours.

We work internationally with the latest technology. We know what opportunities and challenges new digital technology brings and what your customers think about yours and your competitors’ products.

This means we know how and what it takes to make your products and services relevant to your customers and ultimately improve your business.

First you hate us,
then you thank us.

We tell it, as we see it. Brutally honest, some might say. Otherwise, we can’t help you to develop your people and business. Because old habits have to die, before you can move on. But once you have moved on, we promise, you will be thankful for our honesty.

Do you want to transform?

Let’s talk business


Jacob Gade

Partner & Sr. Consultant
Your transformation agent Jacob – has a unique ability to spot unleashed potentials in people and business.

    Robert Lampl

    Director & Sr. Consultant
    Your transformation agent Robert – has a unique ability to connect the areas of people, business and technology.